Today I interview Tim Sinclair who is the author of one of my favorite books, “Branded: Sharing Jesus with a Consumer Culture.”
I love it when an author comes out at just states the obvious truth. If your church is like mine, your church is using the same tactics (that haven’t lead to any new members) hoping that it will “recapture the spark” of the “Good old days.” Well Tim points out that while the message of Jesus Christ has not changed, the community we are trying to reach sure has. How we reach them is going to involved new tactics.
He breaks down “Branding” and “Advertising” and helps you see that Branding doesn’t have to bring up images of a used car salesmen trying to sell you a car you don’t need. Then he points out that one rule to lead to effective salesmen is for them to know their product and believe in it. There is nothing wrong with our product (Jesus), but there are some issues with the people who are trying to lead people to him.
For me this is a great book for any Christian looking for a pep talk on sharing their faith. It’s not a step by step approach, but gives you enough insights (based on Tim’s radio career, and experience in marketing) so that you can put together a new step by step approach that is more effective than the strategies you have now.
Mentioned on the Show
You can find out more about Tim at his website tim-sinclair.com
Tim’s T-shirt ministry is at http://www.threesixtees.com/
Hear Tim on WBGL
Get the audio version of this book at audibletrial.com/dave
Feeding My Faith Podcast (Dave’s other podcast featuring teachings from the Bible)