Fall Connections and Branded: Sharing Jesus with a Consumer Culture

by Dave Jackson on October 9, 2011

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Its Fall and as I sit in the stands of my local football game (My Step Son is in the Band) freezing I would LOVE if someone offered to buy me a hot chocolate. You could so this, and then hand the warm cup to the person with a small pamphlet for their church. Your actions would stand out, and the person should be thinking, “What’s up with this person?” The answer shuold be obvious: I’m a Christian. Here are some other fall activities:

1. Send teams of four to rake leaves.

2. Get some ladders and clean the gutters. Its a lot of work, but deeply apprecaited.

 

Branded: Sharing Jesus with a Consumer Culture

[easyazon-image-link asin="0825438942" alt="Branded: Sharing Jesus with a Consumer Culture" src="http://ecx.images-amazon.com/images/I/41G6iwQeEGL._SL160_.jpg" align="right" width="104" height="160"]The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople – people who are intimidated and embarrassed by the word “evangelism” and who show more enthusiasm for their gadgets than their God. What would life look like if we could market our faith like Nike and Apple market their products – sharing relationally, from person to person?

Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior.

Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and explains how to share faith in ways that are honest, authentic, and, most importantly, effective

 



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